Social networking provides a very high ROI (return on investment). Small business owners who begin to implement a thoughtful social strategy will generally see results quickly in terms of growing visibility … increasing site traffic … an expanding network … better Google results — and all for primarily an investment of their time and effort (human resources versus capital outlay). That’s why it is such a good tool for new, small and growing businesses. And: Social networking strategies are equally accessible to companies of any age (new, expanding, established), size or location (urban or rural). Finally, a tool that levels the playing field for smaller companies
